5 more reps. Almost there.
3… Wow this is hard.
2… Focus. Focusssss.
1… Laaast one.
And DONE.
I’m no stranger to a workout, but it’s easy to feel comfortable while doing them, you know?
I know I can complete the set with 10 lb. weights.
I know swapping for the 15 lb. weights will be tougher.
I also know that pushing myself feels good and is good for me too.
Last newsletter, we worked on updating your social media bio.
This newsletter, I’m going to push you to update your IG Story Highlights.
And if you’re thinking, “But Tiffany! I don’t even post to my stories consistently. Why do I need to think about my story highlights strategy?!”
It’s because of this.
Your highlights build trust by allowing potential followers (and clients!) to get answers to the questions they have about you and your services.
Even if you don’t post regularly to your stories (yet), you’re missing out if you don’t have story highlights to click through.
Here are a few highlight ideas to get you started.
If you’re a dental office, I’d suggest…
❤️Before and after transformations
❤️Client testimonials
❤️Video walkthroughs to address common fears with dental work
If you’re a nail tech, I’d suggest…
❤️Showcasing your work with client inspiration vs reality
❤️Your booking process and/or availability
❤️Client love
If you’re an interior designer, I’d suggest…
❤️Your process
❤️Past projects
❤️FAQs about working with an interior designer
And of course, no matter what industry you're in, always share your services!
It’s not enough anymore to just “show up” on socials and hope for the best.
Just like working out, you need to strategically follow a plan on social media if you want to reap the rewards.
And if you’re wondering what the best plan is for you, that’s where I can help. (Why haven’t you booked your complimentary call yet?!).
-Tiffany
