You know those friends who always do a good job at checking in with you?
It’s like they can read your mind.
As soon as you’re thinking, “I wonder what Stacey is up to lately…” they send you a text.
Stacey is the type of friend who remembers to text you after the important client call you’ve been prepping for.
She calls you on a Wednesday during her lunch break to remind *you* to take a lunch break away from your computer.
She sends you links to DIY floral arrangement reels because she knows you’re on the lookout for a new hobby.
She makes friendship easy.
And she doesn’t mind that you haven’t responded to her past three text messages. (Because she knows you’ll get around to responding eventually).
Now, let’s pretend to swap “Stacey” for your email funnel.
A good email funnel is just like Stacey.
It’s the friend that always remembers to check in on the amazing people who are on your email list.
It’s never pushy, and it never faults your readers for forgetting to open or respond.
It’s there to authentically support and nurture the friendship you’re creating with your email list.
It’s easy.
At Socially Yours xo, we always recommend two email funnels to our clients.
- A welcome sequence
- A nurture sequence
The first funnel welcomes readers to your email list. It thanks them for joining and sets the tone on what the reader can expect.
The second funnel is meant to nurture your warmer clients through a lead magnet or low-ticket offer that ultimately positions your full price offer as the best solution for them.
These email funnels work together so you can free up your time AND prime your audience for future sales without it feeling cringey.
For these email funnels to do their job, you need to be growing your email list.
And if growing your email list has been on your mind, now is the perfect time to book your complimentary call so we can go over how to start.
-Tiffany
