I went wedding dress shopping this weekend (eeek!).
So of course, I’m going to turn the experience into a story for you about social media. Because that’s what I do.
You ready?!
Shopping at specialized boutiques is a LOT like browsing content and profiles on social media.
You want to know exactly what you’re getting into... Before you hit that follow button or click the link in bio to get to know that business or person better.
You’re looking at things like...
- The profile picture
- The account name
- The bio
- And the current IG stories or highlights
If you’re like most people, you double check a business’s IG to see if they’re the right fit for you. (Just like I did before shopping for wedding dresses).
Social profiles truly are the digital storefront *before* you experience the actual product or service.
My experience wedding dress shopping was fabulous.
A big part of that is because the IG profiles of the bridal boutiques matched what I was looking for. All of them knew their customer and clearly stated who they are and who they help.
That’s how I knew the vintage bridal boutique 10 minutes away from me wasn't going to be for me. (Nothing against vintage, but it's not my style).
That’s how I also knew booking an appointment at a hole-in-the-wall bridal boutique would be worth it. (The location had me second-guessing my maps app, but I LOVED their gown selection).
Today, I want you to do a quick audit on your social profile.
I even made “The Insta-Love Checklist” to guide you. You can download it here.
- Does your profile represent the “storefront” you want it to be for your future and current customers?
- Is it clear who you help and what you offer?
If you’re second-guessing any of this (or it’s been a while since you updated your IG profile), the Insta-Love Profile Checklist will make sure your profile is optimized for conversion.
And if you’d rather hire an expert to audit your socials, you’ll love the XO Profile Polish.
For only $47, you’ll get the guidance and clarity on how to make your ideal client fall in love at first sight when they come across your IG profile.
Cheers to more of the *right* type of followers 🥂!
-Tiffany
